Sundown Festival 2014 returns with lineup of 13 artists

In what is touted to be the biggest Asian music festival, the Formula 1 Pit Building in Singapore will play host to Sundown Festival this year.

Words by Imagine TV Network

Sundown Festival was first held in 2009 and the organizer, Red Spade Entertainment, says it aims to establish Singapore as the Asian music capital. The company's co-founder, Samantha Chan, shares that the addition of Singapore artists to the lineup is the "fruition of a budding dream" and remarks that it is their hope that the festival will amplify the artists' careers.

Image credit: Skechers Sundown Festival

Chan says the company is looking ahead. "We're excited to map the next milestone," she adds. Kelvin Goh, who along with Chan co-founded the company and the annual music festival, says bands like BTOB and Teen Top -- who performed in previous editions of the event -- received more recognition outside of their home countries after their performance.

Footwear company Skechers is the presenting sponsor this year and customers of the lifestyle brand can expect to win exclusive meet-and-greet passes with the artists during the Skechers Sundown Festival on 22 November 2014.

Image credit: Skechers Sundown Festival

Susan Chua, Vice President of Skechers ASEAN, says the company has supported "breakout stars" and adds, "Skechers' support for Sundown Festival is very much aligned as we believe it is the avenue for the next rising stars from whence music talents from Asia will be launching their international career." 

The 13 artists represent 11 countries and include Japanese piano rock band WEAVER, Taiwanese singer Chang Chen Yue (張震嶽), Kpop band CROSS GENE, actress-singer Kate Tsui (徐子珊) from Hong Kong and Malaysian singer Shilah Amzah, a past contestant on Hunan Television's I Am a SINGER (我是歌手) reality singing competition.

Image credit: Skechers Sundown Festival

"This year, we’re especially elated to have WEAVER and CROSS GENE. WEAVER is a sensational Japanese piano rock band while CROSS GENE is a K-POP band is made up of six boys from Korea, Japan and China, Goh says before adding that the audience should look out for CROSS GENE. "They're going to be huge!"

Singapore is represented by 3 artists -- Olivia Ong, ShiGGa Shay and Jeremy Teng (丁文淞), who postponed his mandatory military conscription to participate in The Voice of China (中國好聲音).

Besides enjoying the music showcase by various artists, the audience can savor Asian street food from the food stalls that will be set-up on the festival grounds at the F1 Pit Building.

Tickets to Skechers Sundown Festival can be purchased via SISTIC by phone or from their website. Doors open at 4pm on 22 November 2014 and the event is expected to end at 11pm.



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