Kashmi looks to capture untapped markets in Asia

Fresh from their participation in Startupbootcamp 2015, an accelerator program for startups in Europe, the founders of Kashmi share with Imagine TV Network about the launch of their mobile payment application in Singapore and the opportunities they see in Asia.

Words by Imagine TV Network

Even though there is an existing suite of peer-to-peer mobile payment applications, Kashmi believes it is plugging the gap in the market. Founded by three friends who have known each other for more than two decades, the founders share that they bring very different but complementary skills to the company.

Rakhil Fernando is the CEO and shares he has more than eight years of experience in finance at companies such as Credit Suisse and Coutts & Co, where he has held Vice President positions. Mufaddel Lukmanjee, the company's CTO, holds a Masters degree in Electronic Commerce and Economics from Harvard University and has done extensive work for the London Stock Exchange. A Princeton alumni, Rajinda Javasinghe has eight years of project management experience and is the COO of Kashmi.

As one of ten teams that were selected to be part of Startupbootcamp 2015, the founders say the technical support and professional development they received were invaluable. During the three-month bootcamp, the teams were placed in contact with mentors, investors and the program's partners, all of whom took on a hands-on role in developing various aspects of the business.

The most important lesson Kashmi learnt was to learn to focus.

 

StatUpBootCamp 2015 was a fantastic experience for all of us as I am sure all the other teams would confirm as well. Not only was there a great sense of camaraderie between teams and the SBC management but there was an invaluable amount of support given to us in technical and professional development, networking and growth. It is very accurate to say that SBC has truly accelerated us over the past 3 months to get us to the point where we are today. As for lessons learned, there are so many but one that comes to mind right now is the importance of "FOCUS" - whether that be on a particular idea for product development or a slide for a presentation deck, we learned early on and indeed throughout the process, that focusing in on a task or idea was very important in order to understand it well and execute accordingly without getting distracted by broader issues or opportunities at that precise moment.

regards reaching out to college students and young professionals as the way to capture market share.

 

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